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As the new platform takes shape every development decision is being tested and validated in partnership with our communities to respond quickly to researcher and reader needs.

Emerald insight logo. Describes the evaluations by potential customers of a new logo of a dutch bank. Often consumers are deceived into buying fake products due to the visual similarity between fake and original brand logos. Now more than ever people need quick and easy online access to the information we publish on emerald insight and the opportunities to share their research. Promote your resources download our marketing materials to help you promote your emerald content to your library users.

In total 96 logos. Evaluations were measured before and after the introduction comparing perceptions of the new logo with the observations of the logos of two competitors a larger and a smaller one. Emerald s leadership team brings years of skills and experience to help drive growth. Fast facts and other corporate information.

Directions to emerald s headquarters located in bingley west yorkshire. A statement from the board of emerald publishing. Emerald partners with a number of other organizations to put research into practice. This paper aims to study how logo design characteristics influence consumer response.

With trade amounting to more than us 400bn counterfeiting is already affecting many successful brands. Browse marketing materials. The study indicates that people attribute different associations to each logo. Our launch is just the very first step on an exciting and progressive journey.

We are a digital first open publisher and will continue to be available for you throughout this public health crisis. How to find us. The new emerald insight platform has now launched. Boasting a portfolio of over 350 journals our content platform emerald insight is home to more than 255 000 current and backfile articles across the fields of business management economics engineering computing technology and social science.

Discover impactful journals books case studies from emerald publishing on emerald insight. Visit emerald insight search over 255 000 articles across business management economics engineering computing technology and social sciences. Remember clicking the emerald logo top left will take you back to the homepage at anytime.